Tag Archives: Social Media

Will Social Media Kill the Placebo Trial?

By David Gee, Strategic Business Developer at Cato Research In the past, patients participating on drug trials had very little chance to communicate with other participants. With the increasing use of social media, not only between people all over the … Continue reading

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Clinical Trials in the Facebook Age

On 07 Jun 2011, Pfizer initiated a clinical trial pilot to assess safety and efficacy of Detrol LA, which is a treatment for overactive bladder (OAB).  The trial, REMOTE (Research on Electronic Monitoring of OAB Treatment Experience), was the first … Continue reading

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Social Media in Clinical Trials: Increasing Patient Recruitment

When you become sick with a virus or are seeking information about a diet, where’s the first place that you turn to for help? Is it the doctor’s office or the internet? A recent study showed that the percentage of … Continue reading

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Check Out Our New Blog Design

Image via Wikipedia If you’re reading this, then you’re also seeing our new blog design.  We’ve replaced the previous WordPress theme (Pearl, available here) with a customized version of the Twenty Ten 1.0 theme that was recently released with WordPress … Continue reading

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Novel Approaches to Clinical Trial Recruitment

Traditional patient recruitment strategies like print, television and radio ads are relatively expensive and much less effective than targeted online advertisement.  Eighty percent of Americans who are online are now searching for health information (Allison, 2009), including avenues to participate … Continue reading

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