Tag Archive: Facebook

Jun 25

Clinical Trials in the Facebook Age

On 07 Jun 2011, Pfizer initiated a clinical trial pilot to assess safety and efficacy of Detrol LA, which is a treatment for overactive bladder (OAB).  The trial, REMOTE (Research on Electronic Monitoring of OAB Treatment Experience), was the first completely “virtual” trial ever designed.   The trial was set-up to compare if a completely virtual …

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Jun 28

Novel Approaches to Clinical Trial Recruitment

Traditional patient recruitment strategies like print, television and radio ads are relatively expensive and much less effective than targeted online advertisement.  Eighty percent of Americans who are online are now searching for health information (Allison, 2009), including avenues to participate in clinical trials.  Biotech and Pharmaceutical companies are taking advantage of the rise in social …

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