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Tag Archives: DTC
First Example of Proposed DTC Rules in Effect?
No one can possibly know what is about to happen: it is happening, each time, for the first time, for the only time. – James Arthur Baldwin Hey, remember those proposed DTC advertising rules that the FDA published recently? Well, … Continue reading
Posted in FDA, Industry News
Tagged advertising, DDMAC, direct to consumer, DTC, FDA, guidance, warning letters
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FDA Proposes New Direct-to-Consumer (DTC) Advertising Rules
Good advertising does not just circulate information. It penetrates the public mind with desires and belief. – Leo Burnett The FDA recently published a proposed rule for how risk information should be presented in Direct-to-Consumer (DTC) advertising. Per FDAAA 2007, … Continue reading
Posted in FDA, Industry News
Tagged advertising, DDMAC, direct to consumer, DTC, FDA, FDAAA 2007, Federal Register, guidance, radio, rules, TV
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