Tag Archives: advertising

Bad Ads – FDA Recruits Health Care Providers to Combat Misleading Advertising

If your advertising goes unnoticed, everything else is academic. – William Bernbach Fierce reported that the “FDA has issued 186 warning letters so far this year”.  (Looking at that number, they must mean “warning and untitled letters” which are frequently … Continue reading

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DDMAC Sends Warning Letter Over Unbranded Websites

If you judge, investigate. – Seneca I know you just read the title, but let me say it again with some emphasis:  DDMAC Sends Warning Letter Over Unbranded Websites.  That’s right, a warning letter over websites that contained no “direct” … Continue reading

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First Example of Proposed DTC Rules in Effect?

No one can possibly know what is about to happen: it is happening, each time, for the first time, for the only time. – James Arthur Baldwin Hey, remember those proposed DTC advertising rules that the FDA published recently?  Well, … Continue reading

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FDA Proposes New Direct-to-Consumer (DTC) Advertising Rules

Good advertising does not just circulate information.  It penetrates the public mind with desires and belief. – Leo Burnett The FDA recently published a proposed rule for how risk information should be presented in Direct-to-Consumer (DTC) advertising.  Per FDAAA 2007, … Continue reading

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