Tag Archive: advertisements

Apr 09 2012

New FDA Guidances Released in March 2012

Here’s a list of the notable guidances released by FDA in March 2012, compiled by Cato Research Regulatory Scientist Cathy Anderson. Factors to Consider When Making Benefit-Risk Determinations in Medical Device Premarket Approval and De Novo Classifications Direct-to-Consumer Television Advertisements — FDAAA DTC Television Ad Pre-Dissemination Review Program (Draft) Drug Safety Information — FDA’s Communication …

Continue reading »

Mar 30 2011

Social Media in Clinical Trials: Increasing Patient Recruitment

Sources used to access health and wellness information

When you become sick with a virus or are seeking information about a diet, where’s the first place that you turn to for help? Is it the doctor’s office or the internet? A recent study showed that the percentage of American adults that had access to the internet rose from 46% in 2000 to 74% …

Continue reading »

May 18 2010

Bad Ads – FDA Recruits Health Care Providers to Combat Misleading Advertising

If your advertising goes unnoticed, everything else is academic. – William Bernbach Fierce reported that the “FDA has issued 186 warning letters so far this year”.  (Looking at that number, they must mean “warning and untitled letters” which are frequently conflated). Assuming that 1) this covers January through April only and 2) this pace continues, …

Continue reading »